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What is CloserX?

CloserX is an AI-driven calling platform that empowers businesses to deploy white-labeled conversational AI agents capable of handling customer calls, lead nurturing, and appointment scheduling — all without human intervention. At its core, CloserX combines speech recognition, AI reasoning, and CRM integration to deliver a fully automated calling experience.

Key Concepts

1. AI Calling Agents

CloserX allows you to create and manage custom voice agents trained to perform specific business tasks — such as lead qualification, appointment booking, and customer support. These agents can use multiple AI backends including OpenAI, Gemini, Claude, and Retell AI.

2. White-Label Platform

Businesses can brand CloserX under their own domain, logo, and theme. The white-label capabilities allow agencies and SaaS providers to resell CloserX under their own identity.

3. Integration Ecosystem

CloserX seamlessly integrates with:
  • CRMs like GoHighLevel
  • Communication APIs such as Twilio
  • Automation tools including Zapier and Make
  • Payment systems such as Stripe
These integrations help users automate workflows, manage billing, and synchronize customer data in real-time.

4. Multi-Agent Architecture

The system supports multiple AI agents per account, each with distinct roles, scripts, and personalities. This architecture enables handling of diverse use cases — from sales to support — simultaneously.

5. Real-Time Intelligence

CloserX uses AI inference and webhook-based updates to provide real-time status of calls, messages, and lead activity.

Platform Components

ComponentDescription
DashboardManage AI agents, view analytics, and track call results.
Agent BuilderCreate, configure, and train AI calling agents.
API & WebhooksProgrammatic access for integration with external systems.
Billing ModuleManage subscriptions, usage tracking, and Stripe integration.

Start by exploring the Agent Architecture next to understand how CloserX structures AI calling agents.