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Custom Function Calls

Let your AI do things — not just talk. Trigger APIs, update CRMs, send SMS, and more — mid-call.

Available Functions


How to Add a Custom Function

  1. Go to Agent EditorTools+ Add Function
  2. Choose from pre-built or custom webhook
  3. Define:
    • Name: send_brochure
    • Trigger Phrase: brochure, info pack
    • Action: POST to https://yourwebhook.com/send
  4. Test in Playground

Agency Scaling Tip

  • Create function templates (e.g., GHL Tag + SMS)
  • Clone per client
  • Only change webhook URL and tag name
  • Deploy in seconds

All functions are logged in call transcript for compliance.